[C]
New Rules: Editorial Design, Interactive Design, Print Design

New Rules

GWA AI Whitepaper 2025


Editorial Design

Interactive Design

Project Info

The AI Whitepaper New Rules – How AI is Shaping the Agency Business was published as both an interactive PDF and a print edition. It examines the opportunities and changes that artificial intelligence brings to agencies.


A modular grid system was developed to create a flexible layout, providing a clear structure for the content – including member surveys, interviews, and guest contributions. Infographics and tables illustrate key insights, while AI-generated illustrations add visual accents.


The interactive PDF version connects content through links to additional chapters, external websites, and LinkedIn profiles. This digital extension of the whitepaper facilitates exchange and deepens key topic areas.

Project Management:
Ilka Wassmann

Editors:
Nina Ireen Haller
Prof. Peter Kabel

Art Direction:
Claudia Wasem

AI Illustrations:
Katharina Mumme

Graphics Support:
Julia Sadrina